More: income: generating more business (income) -------------- (Annually)

Less Outgoing:  justified expenditures (supplies, salary, marketing, R&D, machinery, equipment, etc.)

Customer Satisfaction: customers’ life cycle, number of returns and complaints, etc.

Employee Satisfaction: average contract duration, proud to be involved in operations, etc.

Dynamic Capabilities: resource realisation and the best use of them (underutilised asset), etc.

Creativity and Innovation, lower competition dependency - higher product, service and process development and creation, etc