More: income: generating more business (income) -------------- (Annually)

Less Outgoing:  justified expenditures (supplies, wages, machinery, etc.)

Customers Satisfaction: customers’ life cycle, number of returns and complaints, etc.

Employees Satisfaction: average contract duration, proud to be involved in operations, etc.

Dynamic Capabilities: resource realisation and the best use of them (underutilised asset), etc.

Creativity and Innovation, lower competition dependency - higher product, service and process development and creation, etc